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These are tough times for banks and financial institutions. They must cope with rapidly increasing customer expectations and a whole new generation of customers, who want convenient products and prompt services available on their mobile devices. Not to mention the effects of digital disruption, including growing competition from digital-only challenger banks and big technology firms like Amazon or Google. By 2020, European banks will have about 48.6 billion euros of profit at risk depending on the extent of overall digital disruption.
That’s why having the right strategies to boost digital sales has never been more important. Origination and sales generate 65% of global banking profits, totalling about 930 billion euros. Banks must act now if they don’t want to lose this profitability, otherwise they could easily end up as commodity providers with thin margins. With the right digital sales tool, conversion rates can increase by 2.14-2.4 percentage points on average while transaction numbers can double for banking products like overdrafts, credit cards and personal loans, which all generate additional income.
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