W.UP, a next-generation digital banking software company, today announced the public release of its new digital sales and engagement product, Sales.UP, an insight-driven digital sales and engagement tool which enables banks to understand behavioural patterns of customers and to use these insights to predict opportunities for interactions.

Last week, W.UP provided a demo of Sales.UP on the FinovateEurope stage in London, presenting this innovative solution to a record-setting crowd of over 1,500 attendees from leading financial services firms from across Europe and around the world.

The banking industry has traditionally been a slow mover when it comes to selling their products digitally and engaging with their customers using digital touch-points. Surveys show that most banks on average still only generate less than 10% of their revenue via digital touch points. Sales.UP is changing all that by collecting, aggregating and enriching traditional banking data with 3rd party and other non-traditional data sets and monitoring this data real time, enabling banks to generate revenue digitally by engaging customers at the ‘right time, right place’ when they need their banks in their lives.

Sales.UP – a core and front-end solution agnostic, off-the-shelf sales tool – is leveraging pre-built and purpose-built customer insights, and is designed to keep customers and banks happy with relevant, personal and real-time interactions expanding banks’ ability to create banking experiences that go beyond traditional banking.


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