5 effective ways for banks to boost digital cross-selling

blog

10. 17. 2018

5 effective ways for banks to boost digital cross-selling

Time to forget about pushing products and sending irrelevant, random offers to customers. Cross-selling in the digital age is all about personalisation: using data for understanding what clients need and new ways of communication for deepening customer relationships. We’ve put together five approaches and use cases to crank up your cross-selling revenues.

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Meet Amazon’s future banking customers

blog

09. 28. 2018

Meet Amazon’s future banking customers

While it’s yet to be seen whether Amazon will really break into mainstream banking, the tech giant can count on high demand, a new survey reveals. So who’s likely to bank with them? Here’s all you need to know about what their future customer base would look like.

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Eastern challenges: digital transformation in CEE banking

blog

09. 20. 2018

Eastern challenges: digital transformation in CEE banking

Many banks in Central and Eastern Europe see themselves as digital disruptors but a fresh report on digital transformation in the region paints quite a different picture. One fifth of CEE financial institutions still haven’t addressed how to go digital and only about a third of them have dedicated teams working on it.

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Balázs Vinnai

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09. 14. 2018

“Welcome to the segment-of-one age” – Interview with Balázs Vinnai

Banks must step up their game in personalised digital sales and focus on better understanding individual customer needs, according to Balázs Vinnai, the new president and investor at W.UP.

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3 data privacy challenges banks need to overcome

blog

09. 11. 2018

3 data privacy challenges banks need to overcome

New data regulations and drastically changing customer attitudes to data protection require banks to meet stronger-than-ever privacy standards – but not all of them are succeeding. Here are three key challenges to look out for.

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Challenger banks ready to make the next big step

blog

09. 07. 2018

Challenger banks ready to make the next big step

From day one, digital-only banks have been taking a new approach to boost user numbers and overtake traditional financial institutions in innovation. And setting up new partnerships seems to be the next big thing on their agenda.

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Secret Google deal: a cause for concern? – W.UP Digital Banking Weekly

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09. 04. 2018

Secret Google deal: a cause for concern? – W.UP Digital Banking Weekly

News on a deal between Google and Mastercard has set off privacy alarm bells yet again about how big techs harvest consumer information. Google claims it has no access to personal data from credit cards.

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W.UP insight: How to replace broken segmentation models?

blog

08. 31. 2018

W.UP insight: How to replace broken segmentation models?

The segmentation models banks traditionally use to target customers based on their age, income or residence are “completely broken”, W.UP’s Head of International Sales and Business Development Tamás Braun said at Amsterdam Fintech Forum 2018.

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The keys to digital transformation – W.UP Digital Banking Weekly

blog

08. 28. 2018

The keys to digital transformation – W.UP Digital Banking Weekly

How to set out on your digital transformation journey? Real change must come from deep within the institution, and there are no fewer than five keys to success.

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Personalisation vs. segmentation: how to target banking customers?

blog

08. 24. 2018

Personalisation vs. segmentation: how to target banking customers?

Personalisation has never been more important for banks. Customer expectations have skyrocketed thanks to the extremely customised services of digital disruptors.

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