“Customer first” has reached the back office – W.UP Digital Banking Weekly

blog

04. 10. 2018

“Customer first” has reached the back office

Back office is becoming the new front office with 74% of bank executives now saying that improving the customer experience is their top strategic priority, Accenture found in its survey. And it is becoming important to change the legacy banking culture of processing transactions to a culture of developing emotional connections, a pioneer of emotional banking says.

MORE
Emotional banking

blog

11. 29. 2017

Emotional banking: It's time to mend your relationships

Clients’ emotions impact customer experience and satisfaction, trust and even brand loyalty - enter the concept of emotional banking.

MORE
  • 1