4 use cases of personalisation in digital banking

blog

10. 24. 2018

4 use cases of personalisation in digital banking

In banking, personalising digital banking services is slowly becoming a means for survival. Most banks, however, still don’t know how to even start making use of customer data to achieve this.

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5 effective ways for banks to boost digital cross-selling

blog

10. 17. 2018

5 effective ways for banks to boost digital cross-selling

Time to forget about pushing products and sending irrelevant, random offers to customers. Cross-selling in the digital age is all about personalisation: using data for understanding what clients need and new ways of communication for deepening customer relationships. We’ve put together five approaches and use cases to crank up your cross-selling revenues.

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Meet Amazon’s future banking customers

blog

09. 28. 2018

Meet Amazon’s future banking customers

While it’s yet to be seen whether Amazon will really break into mainstream banking, the tech giant can count on high demand, a new survey reveals. So who’s likely to bank with them? Here’s all you need to know about what their future customer base would look like.

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Dubai

events

09. 06. 2018

Where to meet us in September?

Our Head of International Sales, Tamás Braun, will be a speaker at the 2nd Annual Middle East NXT Banking Summit, held on 25-26 September in Dubai.

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Personalisation vs. segmentation: how to target banking customers?

blog

08. 24. 2018

Personalisation vs. segmentation: how to target banking customers?

Personalisation has never been more important for banks. Customer expectations have skyrocketed thanks to the extremely customised services of digital disruptors.

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Welcome to the age of ‘helicopter banking’ – W.UP Digital Banking Weekly

blog

07. 24. 2018

Welcome to the age of ‘helicopter banking’ – W.UP Digital Banking Weekly

Relying on their bank as an always-on service provider and a long-term advisor is more and more important for clients, a new survey on customer experience trends found. Banks may also need to revamp their revenue models as customer expectations change – and big techs move more into financial services.

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Open banking six months on: where are we now? – W.UP Digital Banking Weekly

blog

07. 17. 2018

Open banking six months on: where are we now? – W.UP Digital Banking Weekly

The introduction of PSD2 (Second Payment Services Directive) in January promised so much but has it really changed the game? Although many banks missed the go-live deadline, there are clear signs of progress, too.

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What does the bank of the future look like? – W.UP Digital Banking Weekly

blog

07. 03. 2018

What does the bank of the future look like? – W.UP Digital Banking Weekly

There’s no doubt that the expansion of tech giants into financial services will impact the future of retail banking, especially because they offer many services for free to make buying and selling easier on their platforms. But looking ahead, how will this shape the functions and activities of retail banks?

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CCX Forum

events

05. 16. 2018

Customer experience: making or breaking banks – W.UP to present at CCX Forum

Join W.UP at CCX Forum: Channels & Customer Experience in London on 18 May and learn how to boost digital sales and improve customer experience at the same time.

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Digital Banking Sales Third Party Tools

blog

05. 16. 2018

Are third-party tools really a godsend for digital banking sales?

Teaming up with a third-party provider can work wonders for banks seeking to pump up digital sales and sweeten the customer experience at the same time. You have to see it to believe it: check the actual sales results, KPIs and a short use case from a commercial lender.

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