5 effective ways for banks to boost digital cross-selling

blog

10. 17. 2018

5 effective ways for banks to boost digital cross-selling

Time to forget about pushing products and sending irrelevant, random offers to customers. Cross-selling in the digital age is all about personalisation: using data for understanding what clients need and new ways of communication for deepening customer relationships. We’ve put together five approaches and use cases to crank up your cross-selling revenues.

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Personalisation vs. segmentation: how to target banking customers?

blog

08. 24. 2018

Personalisation vs. segmentation: how to target banking customers?

Personalisation has never been more important for banks. Customer expectations have skyrocketed thanks to the extremely customised services of digital disruptors.

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Hidden defections - Ask for the sale to fend off digital rivals

blog

04. 25. 2018

Hidden defections: Ask for the sale to fend off digital rivals

Banks need to sit up and take notice of hidden defections: a record number of customers buy secondary banking products from digital competitors, such as big technology firms and digital-only banks. But improved digital offerings and more personalized selling can work like magic. 

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Retailers vs banks

blog

12. 21. 2017

12 marketing trends for banks in 2018 - W.UP Digital Banking Weekly

Developments in omni-channel measurement & marketing ROI and the rise of digital and data specialists will be among marketing trends for banks in 2018.

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Efma

events

03. 24. 2017

Meet us at EFMA's Distribution Summit in London

In a dynamic industry such as financial services, it is vital that banks and insurance organisations ensure they are aware of where the industry is headed next. Naturally, distribution plays a key role in the industry’s future, customer experience and business.

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