Demystifying AI: why it matters and how to get it right
Artificial intelligence helps banks rebuild this personal relationship with customers in the digital space using advanced data analysis. With AI tools, they can learn about pe...
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W.UP is an AI-powered banking personalisation platform that allows banks to understand and cater to customer needs in real time. It comes with pre-built use cases that are easy to set up and tailor to your systems, processes and goals.
Let banking be about customers
Take care of customer needs in real time
Be there for your customers with the right product, message or advice at the right time, in the right place.
Ready to use, easy to customise
Flexible framework that comes with pre-built and customisable use cases and plays well with existing infrastructure.
Banking, future-proofed
Let AI-powered algorithms find out and take care of your customers’ every need. And help you get and stay ahead of the curve.
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Take a deep dive into innovation, creativity and personalisation in the world of banking.
Double take: 3 ways banks can turn personalisation into a win-win
There’s been so much talk about the benefits of personalisation lately that it has essentially become the kale of the banking industry. Here are three ways to get it right a...
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There’s a reason why banks are lagging in personalisation – but it might no...
Old tech certainly doesn’t do banks any favours in their personalisation efforts. But is it the real reason why they can’t catch up with disruptors?
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