We help banks unleash the power of real-time data to understand and serve their customers better.
Show me howW.UP is an AI-powered banking personalisation platform that allows you to be always on and always there for your customers. It comes with pre-built use cases and tiered functionality so you can up your personalisation game as you like.
Welcome to a new era of banking. Stay open and in touch with your customers 24/7, whether they need a spending summary, personal loan offer or savings advice.
Your customers face thousands of money moments each year. Unleash the power of banking data and help them make the best financial decisions, big or small, again and again.
Working out high-performing data models in-house can take years. Save time and resources with our pre-built categorisation engine, customer profiles and use cases – and see results in weeks.
94% of banks fail to deliver on the personalisation promise. We help you get personalised experiences right, be it displaying key money insights or sending super-tailored product offers.
Personalising banking experiences is a sure-fire way to boost customer engagement, grow your customer base and cut down customer attrition. See its impact in numbers.
+1%
Active customers
-5%
Customer attrition
+6%
Cash loan
+4%
Credit card activity
+3%
Savings
Take a deep dive into innovation, creativity and personalisation in the world of banking.
Last week saw the first-ever edition of W.UPdate, our new invite-only talk series on how to transform banking data into bottomline results. Here are three key takeaways for ge...
Read more
We’ve handpicked our favourite takeaways from our online panel discussions to inspire your 2021 digital banking strategies. Dive in!
Read more
As much as 10% of our thoughts revolve around comparisons of some kind. But what does this all mean when it comes to our finances?
Read moreStay in the loop about the latest digital banking news and expert analysis.