We sat down with IDC Financial Insights’ senior research analyst Martin Stiller to talk about the now and then of banking, both digital and physical, customer needs and mark...Read more
TURN DATA INTO REVENUE WITH OUR CUSTOMER INSIGHTS
W.UP offers customer insights and uses real-life situations for better experiences. Based on banking and external information, like location data, browsing history and social media activity, our tools help you create laser-targeted campaigns and boost conversion rates.
SET UP BEHAVIOURAL PROFILES
Make the most of pre-built customer profiles only machine learning can discover and understand your customers better, from their daily schedule to shopping habits.Learn More
USE PRE-BUILT INSIGHTS REAL-TIME
Our insights draw from the most diverse data sources, both traditional and non-traditional, to recognise key life events and situations. Be there for your customers wherever and whenever they need it, be it right before travel, during home improvement or after an unusual transaction.Learn more
PERSONALISE EVERY INTERACTION
Get through to your customers with the right message, at the right time, through the right channel. Create real value: be the first to congratulate them after their yearly bonus arrives with a high-yield savings offer.Learn More
Sales.UP is an insight-driven sales and engagement tool. It helps banks understand, enrich and analyse banking data like card transactions and demographics, and non-traditional information such as customer location and social media activity. Using advanced analytics, artificial intelligence and machine learning algorithms, Sales.UP builds customer insights that enable meaningful interactions between banks and their clients.
- Behavioural customer profiles
- Actionable customer insights
- Personalised, relevant, predictive and timely campaigns
more sales in certain banking product areas
customer churn rate decrease
growth in campaign responsiveness
In 3-5 years, this segment will explode and banks will be under huge pressure to boost their digital sales. And as W.UP has no more than ten competitors in the whole world, they’ve set out to become key players in Europe, especially in the region.
Batch campaigns and customer segmentation are dated sales tools — context is needed in today’s world. Banks should be investing in such tools to help anticipate customer needs and capture micro-moments of intent with exceptional precision. W.UP provides a powerful platform; however, the precision of the insights will play the key role in whether the notifications make the customer feel angry or appreciated.
IDC Financial Insights
We selected W.UP to present because we believe that Sales.UP is a very innovative solution, and it has the potential to generate a breakthrough in digital sales in the financial industry.
Vice President of Finovate
Take a deep dive into innovation, creativity and collaboration in the world of banking.
BEYOND BANKING: WHAT TRADITIONAL BANKS AND NEOBANKS CAN LEARN FROM EACH OTHER
Download W.UP's white paper and find out what traditional players and neobanks can teach each other and discover ways to outrun the likes of Amazon and Apple in the digital banking race.Download now
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