TURN DATA INTO BETTER BANKING

W.UP is an AI-powered banking personalisation platform that allows you to be always on and always there for your customers. It comes with pre-built use cases and tiered functionality so you can up your personalisation game as you like.

 

LET BANKING BE ABOUT CUSTOMERS

Always at customers' fingertips

Welcome to a new era of banking. Stay open and in touch with your customers 24/7, whether they need a spending summary, personal loan offer or savings advice.

  • Take care of customer needs in real time

    Your customers face thousands of money moments each year. Unleash the power of banking data and help them make the best financial decisions, big or small, again and again.

  • Ready to use, easy to customise

    Working out high-performing data models in-house can take years. Save time and resources with our pre-built categorisation engine, customer profiles and use cases – and see results in weeks.

  • Banking, future-proofed

    94% of banks fail to deliver on the personalisation promise. We help you get personalised experiences right, be it displaying key money insights or sending super-tailored product offers.

Trusted by

Clients

  • Raiffeisen bank
  • MKB Bank
  • Hello bank by Cetelem
  • BNP Paribas Poland

Partners

 

Happy customers mean more business and better results

Personalising banking experiences is a sure-fire way to boost customer engagement, grow your customer base and cut down customer attrition. See its impact in numbers.

    Engagement

  • +1%

    Active customers

  • -5%

    Customer attrition

    Sales

  • +6%

    Cash loan

  • +4%

    Credit card activity

  • +3%

    Savings

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