Turn data into better banking

W.UP is an AI-powered banking personalisation platform that allows banks to understand and cater to customer needs in real time. It comes with pre-built use cases that are easy to set up and tailor to your systems, processes and goals.

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Let banking be about customers

  • Take care of customer needs in real time

    Be there for your customers with the right product, message or advice at the right time, in the right place.

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  • Ready to use, easy to customise

    Flexible framework that comes with pre-built and customisable use cases and plays well with existing infrastructure.

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  • Banking, future-proofed

    Let AI-powered algorithms find out and take care of your customers’ every need. And help you get and stay ahead of the curve.

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Sales.UP is an insight-driven sales and engagement tool. It helps banks understand, enrich and analyse banking data like card transactions and demographics, and non-traditional information such as customer location and social media activity. Using advanced analytics, artificial intelligence and machine learning algorithms, Sales.UP builds customer insights that enable meaningful interactions between banks and their clients.

  • Behavioural customer profiles
  • Actionable customer insights
  • Personalised, relevant, predictive and timely campaigns

Implement it on mobile

As an added bonus to our banking personalisation platform, W.UP Mobile includes clever, built-in widgets for customer communication, support and sales functions and more. It plays well with any digital banking solution and comes with easy-to-add features so you can always keep up with ever-changing customer needs.

  • 40%

    more sales in certain banking product areas

  • 10%

    customer churn rate decrease

  • 2X

    growth in campaign responsiveness

In 3-5 years, this segment will explode and banks will be under huge pressure to boost their digital sales. And as W.UP has no more than ten competitors in the whole world, they’ve set out to become key players in Europe, especially in the region.

Batch campaigns and customer segmentation are dated sales tools — context is needed in today’s world. Banks should be investing in such tools to help anticipate customer needs and capture micro-moments of intent with exceptional precision. W.UP provides a powerful platform; however, the precision of the insights will play the key role in whether the notifications make the customer feel angry or appreciated.

Martin Stiller IDC Financial Insights
Martin Stiller
IDC Financial Insights

We selected W.UP to present because we believe that Sales.UP is a very innovative solution, and it has the potential to generate a breakthrough in digital sales in the financial industry.

Greg Palmer Vice President of Finovate
Greg Palmer
Vice President of Finovate


  • Raiffeisen bank
  • MKB Bank
  • Hello bank by Cetelem
  • BGZ


  • Atos
  • Collinson
  • Mambu
  • Backbase
  • Five degrees
  • KPMG


Take a deep dive into innovation, creativity and personalisation in the world of banking.


Download W.UP's white paper and find out what traditional players and neobanks can teach each other and discover ways to outrun the likes of Amazon and Apple in the digital banking race.

Download now

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