W.UP’s personalisation platform has been included among the top financial wellness solutions in not one but two categories.Read more
TURN DATA INTO BETTER BANKING
W.UP is an AI-powered banking personalisation platform that allows you to be always on and always there for your customers. It comes with pre-built use cases and tiered functionality so you can up your personalisation game as you like.
LET BANKING BE ABOUT CUSTOMERS
Always at customers' fingertips
Welcome to a new era of banking. Stay open and in touch with your customers 24/7, whether they need a spending summary, personal loan offer or savings advice.
Take care of customer needs in real time
Your customers face thousands of money moments each year. Unleash the power of banking data and help them make the best financial decisions, big or small, again and again.
Ready to use, easy to customise
Working out high-performing data models in-house can take years. Save time and resources with our pre-built categorisation engine, customer profiles and use cases – and see results in weeks.
94% of banks fail to deliver on the personalisation promise. We help you get personalised experiences right, be it displaying key money insights or sending super-tailored product offers.
Happy customers mean more business and better results
Personalising banking experiences is a sure-fire way to boost customer engagement, grow your customer base and cut down customer attrition. See its impact in numbers.
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Take a deep dive into innovation, creativity and personalisation in the world of banking.
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