What's W.UP?

People are demanding smarter financial experiences. Banks must become personalised and proactive by unlocking opportunities in data. W.UP transforms the way banks generate digital revenue and interact with clients through AI-powered experiences.
Read our story
  • Raiffeisen bank
  • MKB Bank
  • Hello bank by Cetelem
  • BGZ

TURN DATA INTO REVENUE WITH OUR CUSTOMER INSIGHTS

W.UP offers customer insights and uses real-life situations for better experiences. Based on banking and external information, like location data, browsing history and social media activity, our tools help you create laser-targeted campaigns and boost conversion rates.

  • SET UP BEHAVIOURAL PROFILES

    Make the most of pre-built customer profiles only machine learning can discover and understand your customers better, from their daily schedule to shopping habits.

    Learn More
  • USE PRE-BUILT INSIGHTS REAL-TIME

    Our insights draw from the most diverse data sources, both traditional and non-traditional, to recognise key life events and situations. Be there for your customers wherever and whenever they need it, be it right before travel, during home improvement or after an unusual transaction.

    Learn more
  • PERSONALISE EVERY INTERACTION

    Get through to your customers with the right message, at the right time, through the right channel. Create real value: be the first to congratulate them after their yearly bonus arrives with a high-yield savings offer.

    Learn More

Products

Sales.UP

Sales.UP is an insight-driven sales and engagement tool. It helps banks understand, enrich and analyse banking data like card transactions and demographics, and non-traditional information such as customer location and social media activity. Using advanced analytics, artificial intelligence and machine learning algorithms, Sales.UP builds customer insights that enable meaningful interactions between banks and their clients.

  • Behavioural customer profiles
  • Actionable customer insights
  • Personalised, relevant, predictive and timely campaigns

Mobile.UP

Mobile.UP is a pre-built mobile development framework for a seamless customer experience, integrated with Sales.UP. It includes a whole range of ready-made widgets covering customer communication, support and sales functions that play well with any digital banking solution. Mobile.UP boasts a fast and effective development cycle, as well as easy-to-add features so you can always keep up with ever-changing customer needs. Customisation and hyper-personalisation have never been easier.

  • 40%

    more sales in certain banking product areas

  • 10%

    customer churn rate decrease

  • 2X

    growth in campaign responsiveness

We selected W.UP to present because we believe that Sales.UP is a very innovative solution, and it has the potential to generate a breakthrough in digital sales in the financial industry.

Greg Palmer Vice President of Finovate
Greg Palmer
Vice President of Finovate

BLOG

Take a deep dive into innovation, creativity and collaboration in the world of banking.

LIVE WEBINAR WITH CURVE: WHAT CAN BANKS LEARN FROM NEOBANKS AND FINTECHS?

Tune in to a free webinar on the future of banking and card payment with Curve and W.UP. Hear best practices and use cases for what new players can teach banks and how to come out as a winner from the battle for customers.

Sign up now

Let’s keep in touch

Stay in the loop about the latest digital banking news and expert analysis.