Our Story

Headquartered in Budapest, W.UP was established in November 2014 by a group of highly skilled fintech specialists, each with more than 15 years of experience in digital banking from all over the globe.


    On the highly competitive international financial market customers are demanding smarter financial services, so it's time banks got personal and proactive by unlocking a wealth of opportunities in data. Based on this vision, W.UP was founded by two big-league fintech specialists, CEO Béla Bodnár and CSO Eszter Kolozsvári. Since then, they have brought together close to 150 experts, most of whom hail from banking software development and finance. In 2018 we shifted to a higher gear, having welcomed on board former investor and fintech heavyweight Balázs Vinnai.


    Besides offering custom solutions for the banking sector, it wasn’t long before we started developing our own products. The first one was Mobile.UP, a pre-built mobile banking product and development framework for creating native apps, which can be implemented within three short months and tailored to clients’ exact needs.

    But we didn’t stop there. We turned our attention to digital banking sales, striving to come up with a solution that really has the wow factor, even internationally. This is how Sales.UP was born, a banking software that tailors product and service offers to customer life events, delivering a truly personalised banking experience.

The idea is actually pretty simple. Most banks still approach sales from the wrong angle: that of the product. However, in the age of segments-of-one, what customers really need is for banks to send them the right offer at the right time, tailored to their exact needs. The market seems to be on board: not only do more and more banks choose our solutions, we also brought home a Best of Show award from FinovateEurope in 2018.

Management and team

  • Béla Bodnár

    Chief Executive Officer

  • Eszter Kolozsvári

    Chief Sales Officer

  • Balázs Vinnai


  • Bálint Molnár

    Chief Financial Officer

  • József Nyíri

    VP of Business Development

  • Balázs Zotter

    Chief Technology Officer

  • Márton Komjáthy

    Head of Delivery

  • Gábor Kelemen

    Head of Business Line

  • Sára Hanniker

    Head of Data Science

  • Gellért Vinnai

    Head of Product Management

  • Tamás Braun

    Intl. Sales Director

  • Remco Veenenberg

    Head of Alliances

  • Zoltán László

    Head of Marketing

  • Péter Bódi

    Head of Support

  • Ildikó Szabó

    Sr. Key Account Manager

  • Beáta Burai-Dienes

    Key Account Manager

  • Zsófia Pokorni

    HR Manager


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