Our Story

Headquartered in Budapest, W.UP was established in November 2014 by a group of fintech specialists, each with more than 15 years of experience in digital banking and personalisation from all over the globe.


    Today's customers demand smarter financial services and personal attention – and it's time banks listened to them. W.UP was founded by two seasoned fintech specialists, CEO Béla Bodnár and CSO Eszter Kolozsvári. Since then, they have brought together close to 150 experts, most of whom hail from banking software development and finance. In 2018, W.UP shifted to a higher gear, having welcomed on board former investor and fintech heavyweight Balázs Vinnai.


    Besides offering custom solutions for the banking sector, it wasn’t long before we started developing our own products. The first one was W.UP Mobile, a pre-built mobile banking product and development framework for creating native apps, which can be implemented within three short months and tailored to clients’ exact needs.

    But we didn’t stop there. We turned our attention to banking personalisation, striving to come up with a solution that really has the wow factor. This is how our banking personalisation platform was born. It tailors banking offers to customer life events, delivering a truly personalised banking experience.

The idea is actually pretty simple. Most banks still approach sales from the wrong angle: that of the product. However, in the age of segments-of-one, what customers really need is the right offer at the right time, fully personalised. The market seems to be on board: not only do more and more banks choose our solution, we also brought home Best of Show awards from FinovateEurope in 2018, 2019 and 2020.

Management and team

  • Béla Bodnár

    Chief Executive Officer

  • Eszter Kolozsvári

    Chief Sales Officer

  • Balázs Vinnai


  • Bálint Molnár

    Chief Financial Officer

  • Balázs Zotter

    Chief Technology Officer

  • József Nyíri

    International CEO

  • Tamás Braun

    Sales Director

  • Fabian Szijarto

    Director, Global key accounts

  • Gábor Kelemen

    Head of Product Development

  • Gellért Vinnai

    Head of Product

  • Milán Porcs

    Head of International Support

  • Zoltán László

    Head of Marketing

  • Péter Bódi

    Head of Support

  • Balázs Szabó

    Portfolio Manager

  • Ildikó Szabó

    Sr. Key Account Manager

  • Alexandra Maróti

    Key Account Manager

  • Zsófia Pokorni

    Head of Human Resources

Finovate Europe 2020

We’ve done it again! We’ve been voted Best of Show winners for third time in a row at FinovateEurope 2020 in Berlin, one the biggest European fintech events of the year. We showcased the newest version of our banking personalisation platform, with exciting real-world applications in a lineup of over 60 demoers from all corners of the fintech world. 


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