Banks don’t have it easy these days: they’re coming up against changing customer trends and the ever-growing ranks of digital disruptors posing a direct threat. Customers are more and more open to buying financial products from big tech firms like Amazon, Google or Apple. They are used to painless online shopping experiences, and booking a cab or a room with a couple of taps on their mobiles. They want experiences, not products.
“We can see a shift in customer behaviour: clients expect an entire experience centred around them and what they’re going through – whether it’s buying a product or experiencing an important life event like expecting a child, starting uni or moving house,” explains Tamas Braun, International Sales and Business Development Director at W.UP.
But how to upgrade customer experience and run a bank like a tech giant? Join W.UP at CCX Forum: Channels & Customer Experience in London on 18 May and learn how to boost digital sales and improve customer experience at the same time. CCX Forum is a must-attend event for banks that strive to deliver the experience tomorrow’s customers expect. Catch our very own Tamas Braun who will be taking part as a speaker in the Customer Experience stream at 10.45 a.m.