Data, data everywhere: Three lessons from Paris Fintech Forum 2019
The dizzying growth of data has no doubt opened the door to the future of banking but the next step is to make sense of it all.
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Customer insights in action: tracking digital use and relevant location
How can data-driven customer insights help boost digital banking sales? Scroll down for insights and related use cases that can be implemented easily and without a high price ...
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“Welcome to the segment-of-one age” – Interview with Balázs Vinnai
Banks must step up their game in personalised digital sales and focus on better understanding individual customer needs, according to Balázs Vinnai, the new president and inv...
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Personalisation vs. segmentation: how to target banking customers?
Personalisation has never been more important for banks. Customer expectations have skyrocketed thanks to the extremely customised services of digital disruptors.
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How to unlock the power of ML in digital banking sales
Banks need to make better use of machine learning in sales to be ready for the fierce competition from digital disruptors. We’ve put together a few pointers on how to get it...
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