A personal preference: 5 use cases of personalisation in digital banking
In banking, personalised services are slowly becoming a means of survival. Most banks, however, still don’t know how to even get started. Here’s some #inspo.
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customer experience
Getting emotional: help customers feel better about themselves – and your bra...
Clients’ emotions have a huge effect on customer experience and satisfaction, trust and even brand loyalty. It’s time to embrace them.
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Don’t push it: 3 ways for banks to boost digital cross-selling
For many consumers, the rising volume of marketing messages isn’t empowering—it’s overwhelming. Cross-selling is no exception. Here are three ways to use data for unders...
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Personalisation is the new segmentation in banking
Personalisation has never been more important for banks. Customer expectations have skyrocketed thanks to the extremely customised services of digital disruptors.
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PFM reloaded: new frontiers in digital money management?
Data is power. But is it powerful enough to resurrect personal financial management tools?
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