How to implement a personalisation platform in five steps – Part 2
Here are the five stages of setting up a banking personalisation platform like a pro and making the most of it, as seen by Gellért Vinnai, W.UP’s head of product.
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Playing it safe: keep your insurance and currency offers on point
With advanced data analytics tools, you can easily find out what products your customers will find useful in a given situation.
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Savings and investments: help banking customers get smart with their money
What more and more customers need are savings and investments solutions that are tailored to their exact needs, along with expert advice, education, motivation and rewards.
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