Personalisation has never been more important for banks. Customer expectations have skyrocketed thanks to the extremely customised services of digital disruptors.Read more
Simple data-driven customer insights offer great benefits to banks but why stop there? To maximise results, you might also want to give more complex insights a go.Read more
The segmentation models banks traditionally use to target customers based on their age, income or residence are “completely broken”, W.UP’s Head of International Sales a...Read more
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