Simple data-driven customer insights offer great benefits to banks but why stop there? To maximise results, you might also want to give more complex insights a go.Read more
The segmentation models banks traditionally use to target customers based on their age, income or residence are “completely broken”, W.UP’s Head of International Sales a...Read more
Personalisation has never been more important for banks. Customer expectations have skyrocketed thanks to the extremely customised services of digital disruptors.Read more
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