Customers used to compare banks to each other. Now they compare them to Amazon. As a result, personalised services, superb digital experiences, and relevant and timely offers ...
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Simple data-driven customer insights offer great benefits to banks but why stop there? To maximise results, you might also want to give more complex insights a go.
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In the second part of our series about data-driven customer insights, we’ll show you how these tools can be put to work in the various life situations of your digital bankin...
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In banking, personalising digital banking services is slowly becoming a means for survival. Most banks, however, still don’t know how to even start making use of customer da...
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