Download W.UP’s white paper to find out how you can benefit from data-driven customer insights, how to target your potential customers in the era of the segments of one, and how to boost digital sales with highly personalised marketing campaigns. We show you some of the most innovative customer insights, along with easy-to-implement use cases to inspire your next sales strategies.

I'm ready to download


Old school demographic and geographic segmentation simply don’t do the trick anymore in targeting customers. Banking customers are no different: more and more financial institutions are busy adopting the concept of Segment-of-One Marketing to better serve their clients. It’s easy to see why: BCG estimates that personalisation can generate 30-40% sales bump in certain product areas in banking sales.

In our latest white paper, we look at how banks can unlock the power of data-driven customer insights to personalise marketing and sales campaigns and tapping bran new streams of revenue. Learn all about how data solutions, including artificial intelligence tools such as algorithms and advanced analytics, have revolutionised marketing, and can be used to create insight-driven campaigns – and make them a success.

Download our white paper to:

Find out why traditional segmentation doesn’t work anymore
Learn why banks should move on to personalised campaigns
See how banks can switch to using data-driven customer insights
Discover how customer insights are created and how they work in practice
Read detailed use cases for boosting digital banking sales with insights
Get detailed customer insights you can put to work

Frequently asked questions

Why do I need to provide the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (1) improve your browsing experience by tailoring the W.UP website to your needs; (2) send you information that we think may be of interest to you by email or other means; (3) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. We’d like to share knowledge that we hope you’ll find useful. Have questions about digital banking? Get in touch with us!

Download your copy

Send me educational content about digital banking (white papers, webinars, case studies etc.)*

I sign up to W.UP's monthly newsletter

I want to get updates about W.UP's products

*mandatory field

By providing your contact information, you authorize W.UP to contact you with more content and/or information about its services.