What you will learn
- What data-driven customer insights are, how they work, and why you should care
- How to create a ‘wow’ effect for customers, using their location data or patterns in their spending
- How to boost conversion by offering credit cards or personal loans at the exact time your customers need them
- How to predict events of customers’ financial future, like balance drops or upcoming payments, and turn them into a win-win
- How to spot when customers are about to take a big step, like buying a house, and offer them handy advice along with the right loan product
- How to help your customers live a healthy financial life through expert advice on savings and investments