Personalisation has long been talked about as a cure-all for the problems banks face in the digital age, from sharpening competition to rising customer expectations. Its champions have been busy pointing to Amazon, which reportedly makes 35% of its sales through customised recommendations. Others have looked to neobanks, whose upswing has largely been fuelled by the seamless digital experience they offer.
Then along came the coronavirus. In just three weeks, the outbreak has propelled the world economy into a downward spiral – with financial consequences that have already spread from Wall Street through Main Street to every street across the globe. And with more and more customers embracing physical distancing, banks’ digital offering has gone from a competitive edge to a means of survival.
Meanwhile, personalised, data-driven experiences have become the primary, if not the only, way to stay close to customers and to address their very needs.
Download our e-book to learn:
- Why smooth digital experiences have become an absolute must in banking
- How personalisation can help both banks and customers get through the corona crisis
- What to look out for when taking those all-important first steps in personalisation
- About inspiring use cases for improving financial health during and after the pandemic