MKB Bank, one of Hungary’s most innovative commercial banks, has become the first financial institution in the country to send real-time personalised messages to customers based on their spending behaviour and life situations with W.UP’s banking personalisation platform. The bank can now pursue its goal of creating real-time digital offers and products through leveraging data-driven customer insights.

Download the case study to learn how W.UP has helped MKB

  • Smooth and speed up outdated sales processes
  • Launch its in-app smart assistant, Alfréd
  • Send customers real-time messages to assist with card transactions
  • Successfully take the first step toward building a client-first sales strategy