Personalisation has long been talked about as a cure-all for the problems banks face in the digital age, from sharpening competition to rising customer expectations. Its champions have been busy pointing to Amazon, which reportedly makes 35% of its sales through customised recommendations. Others have looked to neobanks, whose upswing has largely been fuelled by the seamless digital experience they offer.
Download our e-book to learn:
- Why smooth digital experiences have become an absolute must in banking
- How personalisation can help both banks and customers get through the corona crisis
- What to look out for when taking those all-important first steps in personalisation
- About inspiring use cases for improving financial health during and after the pandemic