In digital banking, using artificial intelligence and machine learning is more of a priority than ever before, with customer loyalty and bottomline performance at stake. But there are still barriers that prevent banks from unleashing the full potential of these technologies. According to a recent study, 82% think of themselves as beginners in machine learning. Not to mention the glaring lack of experienced hires.
Join our webinar with Sára Hanniker, W.UP’s Head of Data Science, who will speak about how AI can boost digital banking sales and customer engagement. Our guest speaker Tom Peace, Business Development Leader of Financial Services and Retail at Collinson will speak about how card-linked offers can be used for customer journeys and can provide contextual use cases for banks.
Sign up to the free on-demand webinar to learn all about:
- Intelligent banking sales: the road from raw data to value
- The antechamber of personalisation: data-driven microsegmentation
- Use case: variations of contextual card-linked offers
Sára Hanniker, Head of Data Science at W.UP
Tom Peace, Business Development Leader of Financial Services and Retail at Collinson
Moderator: Remco Veenenberg, Head of Alliances at W.UP