Look behind the scenes
The magic of personalisation is that it's no magic at all. W.UP takes siloed, raw customer data and turns it into clean, structured information and detailed, actionable customer profiles. Once that's done, you can easily microsegment and laser-target customers with highly tailored, highly converting campaigns.
- Multiple data sources
- Advanced transaction categorisation
- All-round customer profiles
- Flexible and open framework
- Pre-built and custom use cases
- AI-powered campaigns
Get personal one level at a time
Personalised banking experiences can mean anything from letting customer pull a holiday spending summary to showing them how to invest their extra income. Use one platform for all your personalisation needs: help customers understand their finances, boost their financial fitness and make their financial goals a reality with the right banking product.
The basics covered
Help customers stay on top of their finances by highlighting top spending categories, key spending trends and holiday spending summaries.READ MORE
Financial health in focus
Look out for customers' financial well-being: send smart, perfectly timed nudges to help them make better financial decisions, over and over again.READ MORE
The right advice at the right time
Offer customers the products they need and when they need them. Help them buy their dream home, invest their hard-earned money or get great deals on their favourite brands.READ MORE
Want to see what the future of personal finance management looks like? Discover how Personalised Financial Insights can turn accounts and spending data into a win-win for banks and customers.
TAKE A SNEAK PEEK
Keeping pace with the mobile banking evolution is hard work. With W.UP Mobile, you can start using our pre-built, advanced mobile banking solution or develop your own native app within three short months.
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