Happy customers are a bank's greatest asset. With the rise of neobanks and radical shifts in customer expectations, tailored banking experiences have moved from nice-to-have to absolute must.
Look behind the scenes
The magic of personalisation is that it's no magic at all. W.UP takes siloed, raw customer data and turns it into clean, structured information and detailed, actionable customer profiles. Once that's done, you can easily microsegment and laser-target customers with highly tailored, highly converting campaigns.
Personalised banking experiences can mean anything from letting customer pull a holiday spending summary to showing them how to invest their extra income. Use one platform for all your personalisation needs: help customers understand their finances, boost their financial fitness and make their financial goals a reality with the right banking product.
Money Insights
The basics covered
Help customers stay on top of their finances by highlighting top spending categories, key spending trends and holiday spending summaries.
Offer customers the products they need and when they need them. Help them buy their dream home, invest their hard-earned money or get great deals on their favourite brands.
Want to see what the future of personal finance management looks like? Discover how Personalised Financial Insights can turn accounts and spending data into a win-win for banks and customers.
Witness the power of personalisation in action and see how easy it is to set up automated interactions – and reap the benefits.
Go mobile
Keeping pace with the mobile banking evolution is hard work. With W.UP Mobile, you can start using our pre-built, advanced mobile banking solution or develop your own native app within three short months.
