Sales.UP is an insight-driven sales and engagement tool. It helps banks understand, enrich and analyse banking data like card transactions and demographics, and non-traditional information such as customer location and digital behaviour. Using advanced analytics, artificial intelligence and machine learning algorithms, Sales.UP builds customer insights that enable meaningful interactions between banks and their clients.
Sales.UP collects traditional banking data, such as transaction and customer information, and merges it with non-traditional data, including
Geolocation
Customer’s behaviour patterns
Social media interaction
Demographics
External browsing data
Why sales.up?
Diverse data sources
We use every data source possible to help you understand your customers better. Think products, transactions, PSD2, demographics, channels, location, social media, browsing, photos, typed text and beyond.
ML-powered algorithms
We use machine learning to map out data relationships, finetune recommendations and predict the financial needs of each and every customer of yours.
Ready-to-use customer insights
We create a massive amount of financial insights, ready to be used by any bank to better their customers’ financial life while growing their share of wallet.
We’ve done it again! We’ve been voted Best of Show winners at FinovateEurope 2019 in London, one the biggest European fintech events of the year. We showcased the newest version of our insight-driven sales and engagement tool, Sales.UP, with exciting real-world applications in a lineup of over 60 demoers from all corners of the fintech world.
Batch campaigns and customer segmentation are dated sales tools — context is needed in today’s world. Banks should be investing in such tools to help anticipate customer needs and capture micro-moments of intent with exceptional precision. W.UP provides a powerful platform; however, the precision of the insights will play the key role in whether the notifications make the customer feel angry or appreciated.
Martin Stiller Senior Research Analyst, IDC Financial Insights
We selected W.UP to present because we believe that Sales.UP is a very innovative solution, and it has the potential to generate a breakthrough in digital sales in the financial industry.
