Hungarian MKB Bank has been selected by the Financial Times as one of Europe’s top digital champions. The newspaper recognised 100 European companies, individuals and organisations that have used technology to change their businesses and tackle social challenges.

MKB Bank is included in the “Corporate digital transformations” section listing 20 organisations that have used digital technologies to transform their operations, together with Airbus, Siemens, Gucci, SEAT, Vodafone Global Enterprise and Telefónica. Just two years after privatisation, the Hungarian bank is building a brand-new core IT system and is using W.UP’s AI-powered digital sales and engagement solution, Sales.UP, to tailor their offers to each and every client.

A few months ago we sat down with Márk Hetényi, Deputy CEO for Digital, Retail and Strategy at MKB Bank in Hungary, to get his lowdown on present and future developments, changing customer expectations and looming competitive threats from tech giants.

Earlier this year at FinovateEurope, the leading conference for banking and fintech start-ups, we also went on stage together with Márk Hetényi to demonstrate how banks can predict customers’ individual needs by analysing non-traditional information, such as location and mobile device data, and even photos. The demo was a big hit and was selected as a Best of Show winner by the audience.

Segments of one: Customer insights in digital banking

Segments of one: Customer insights in digital banking

Download W.UP’s white paper to find out how you can benefit from data-driven customer insights, how to target your potential customers in the era of the segments of one, and how to boost digital sales with highly personalised marketing campaigns. We show you some of the most innovative customer insights, along with easy-to-implement use cases to inspire your next sales strategies.

Download white paper now

Let’s keep in touch

Stay in the loop about the latest digital banking news and expert analysis.